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Research / Metrics

RESEARCH is where a client should begin. It marks milestones of a campaign. It is an essential piece of the overall campaign if metrics are to be useful.

US Airways’ Shuttle America

To better understand the effects of ongoing marketing initiatives, take it Outside organized a series of professionally moderated focus groups in cities  served. From Boston to Newark and Greensboro to Buffalo, it was critical that each focus group be localized to insure the relevancy of data collected.


This brand needed to assess the viability of an opportunity in the competitive transportation landscape.  They reached out to take it Outside to do so.    


Hasbro needed better data on active puzzlers.  They began their research with take it Outside.  We helped to develop, test and debug intercepts for this effort.  We then administered, collated, calculated, and analyzed the data. Puzzle that!


FOR MORE INFO:  Julie@takeitoutside.com  /  617-933-9070  /  Worcester,  MA